Genius is the ability to reduce the complicated to the simple

We're just back from the Baby Show and whilst my feet are still aching, I really love doing them. Only at the shows do we get to talk and listen to parents. Parents that have used bumGenius, parents that have used cloth nappies but not bumGenius, parents that are considering cloth nappies, and then just parents walking by who had no intention of using cloth nappies but just got drawn in by the colours. 

If you have never been to the baby show, we are erm a very bright stand! We are PINK!!! with bubbles, and off course nappies : {thats me, Maebh aka Mrs Baba Me, looking very confused by it all - clearly pre morning coffee :-)}.

This time we were showing our new Genius range for the first time and the reactions to it were great. Immediately we could spot cloth nappies users as they did 'the albert walk' - this was a hands out, ignoring all of us, straight to the Albert print going 'Albert, Albert'. Not one but two sets of parents just bought 20 albert as their kit, without demos. They did not even care if it was the V4 pocket or the bg Freetime, they just wanted Albert. On further discussion they were all scientisty/mathsy people, and just had to have him! helllooooooo if you are reading this.

One guy, passing by out stand actually asked if he could buy our genius graphic - and was serious! He loved it and asked if we could make posters of it. Quite simply it sums up bumGenius - the ability to reduce the complicated to the simple.

People really understood this mantra when they came across the new bumGenius Freetime cloth nappy. Cloth nappies do not come any simpler than this nappy. It takes about 3 seconds to demo. Although I did do my very very best to try and drag the demo out to 10 seconds. But really, it is just open, put on baby, close. Thats it. Job done.

Years ago, pre bumGenius days, cloth nappies were complicated. And hard work. And only for the hard core eco warriors. Now, bumGenius have made them simple, easy, and fun. This show we had so many people who were just shocked at how simple bg Freetime has made cloth nappies, they kept just saying 'thats genius'. Yup. Well done Cotton Babies! 

It was also interesting this time to see how mainstream cloth nappies have become. Now, it was very much all about saving money, more than saving the environment. A true indication of our economy and the tough times we find ourselves in. But great that people are now seeing cloth nappies as a viable alternative, a great way to save money and the environment.

So another show over. See you in Birmingham for the next one, when my feet might just about have recovered!